You know the programs and series provided by your library are valuable assets to the community, but how can you better communicate that value and connect with current and future patrons? While the importance of social and digital media continues to rise, traditional broadcast and print media remain effective methods for reaching large audiences. This presentation will explore the nest tools and practices for engaging your community. From press releases and newsletters, to social media strategies, to pitching to journalists in a variety of media, you will learn how to customize your strategy for shaping and sharing your library stories. This presentation will also include hands-on exercises that incorporate group discussions and brainstorming.